CV / English / Brand Identity Consultant

Personal Information

• Name: Alex Riviera
• Address: 156 Creativity Avenue, Suite 220, Ideapolis, IN 54023
• Phone: (555) 432-1102
• Email: [email protected]
• LinkedIn: linkedin.com/in/alexriviera-brandconsult

Brief

A dynamic and innovative Brand Identity Consultant with over 8 years of experience specializing in developing compelling brand identities that resonate with the target audience and drive engagement. Proven track record in collaborating with cross-functional teams to deliver brand strategies that enhance brand visibility and streamline marketing initiatives. Passionate about leveraging creative insights and strategic thinking to build legacy brands.

Core Competencies

• Brand Strategy Development
• Market Research & Analysis
• Creative Direction & Branding
• Target Audience Segmentation
• Content Strategy & Storytelling
• Digital Marketing & SEO
• Cross-functional Team Leadership
• Client Relationship Management

Technologies and Certifications

• Certified Brand Strategist - The Brand Strategy Institute, 2019
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Familiar with SEO tools (SEMRush, Google Analytics)
• Skilled in CMS platforms (WordPress, Drupal)

Professional Experience

Lead Brand Identity Consultant Majestic Brands Inc., Ideapolis, IN September 2017 - Present - Led a team of designers and marketers in developing cohesive brand strategies for over 50 clients, resulting in an average increase of 30% in client revenue. - Spearheaded the creation of a brand identity for a start-up that became a market leader within two years.

Brand Strategy Specialist Innovative Solutions Corp., Artville, NY June 2013 - August 2017 - Developed and executed brand identity projects, aligning with clients' vision and market trends. - Conducted comprehensive market research to identify target demographics for new brands, increasing market penetration by 25%.

Education and Training

• MSc in Marketing Management, Maxwell University, Graduated Summa Cum Laude, 2013
• Bachelor of Arts in Graphic Design, Riverdale College of Arts, Graduated Magna Cum Laude, 2011

Referees

Mark Thomson Senior Marketing Director Majestic Brands Inc. Email: [email protected]

Linda Grey CEO Innovative Solutions Corp. Email: [email protected]