CV / English / Brand Management Director

Personal Information

• Email: [email protected]
• Phone: +1 (555) 123-4567
• Address: 2245 Branding Vista Lane, Market City, NY 10001

Professional Profile

A seasoned Brand Management Director with over 15 years of experience in driving brand growth, managing product lifecycles, and spearheading innovative marketing campaigns. Elizabeth possesses a deep understanding of market trends, consumer behavior, and digital marketing strategies. A proven leader in building and mentoring high-performance teams to achieve exceptional results.

Core Competencies

• Brand Strategy Development
• Market Research & Analysis
• Cross-functional Leadership
• Digital Marketing & Social Media
• Product Development & Positioning
• Budget Management & Cost Optimization
• Strategic Partnerships & Sponsorships
• Team Building & Mentoring

Technologies and Certifications

• Google Analytics Certified
• Proficient in Adobe Creative Suite
• Experienced in Salesforce and HubSpot
• Advanced user of Microsoft Office Suite
• Certification in Digital Marketing from the Digital Marketing Institute

Professional Experience

Senior Brand Manager Maybelline New York, NY June 2010 – August 2020 - Led the brand's digital transformation, resulting in a 40% increase in online sales. - Managed a marketing budget of over $20M, optimizing spend and increasing ROI by 25%. - Piloted a cross-channel branding campaign that elevated brand visibility, leading to a 35% increase in market share.

Brand Manager L’Oréal Paris, Paris, France January 2005 – May 2010 - Coordinated with R&D and production teams to successfully launch over 30 new products. - Implemented a customer feedback loop that significantly improved product ratings and customer satisfaction. - Developed and executed global marketing strategies, extending brand presence in over 20 new markets.

Education and Training

MBA, Marketing and Brand Management Wharton School of the University of Pennsylvania, Philadelphia, PA Graduated: May 2004

Bachelor of Science in Business Administration University of California, Berkeley, CA Graduated: May 2000

Referees

Michael Thompson Former VP of Marketing, Maybelline New York Email: [email protected] Phone: +1 (555) 987-6543

Sophie Laurent Former Director of Marketing, L’Oréal Paris Email: [email protected] Phone: +1 (555) 654-3210