CV / English / Brand Strategy Manager

Alex Riviera

• Address: 45 Market Street, Denver, CO 80122
• Phone: (555) 123-4567
• Email: [email protected]

Professional Summary

A strategic and innovative Brand Strategy Manager with over 8 years of experience in brand development, market research, and creative campaign execution. Proven track record of elevating brand presence, enhancing customer engagement, and significantly increasing market share. Possesses a keen understanding of market dynamics and consumer behavior. A strong leader adept at inspiring teams to exceed objectives.

Core Competencies

• Brand Identity & Positioning
• Market Research & Consumer Insights
• Strategic Planning & Execution
• Campaign Management
• Cross-Functional Team Leadership
• Digital Marketing Strategies
• Data Analysis & Reporting
• Budget Management

Technologies & Certifications

• Certified Brand Manager by the Association of International Product Marketing and Management (AIPMM)
• Proficient in Adobe Creative Suite
• Experienced in Google Analytics and SEO tools
• Skilled in CRM software (Salesforce and HubSpot)

Professional Experience

Lead Brand Strategy Manager | ABC Corporation, Denver, CO | Jan 2018 - Present

• Spearheaded the rebranding initiative, resulting in a 30% increase in market share within the first year.
• Directed the execution of digital marketing campaigns that boosted web traffic by 40% and significantly enhanced online engagement.

Brand Manager | XYZ Innovations, Austin, TX | Jun 2013 - Dec 2017

• Developed and implemented strategic plans that increased brand recognition by 25% nationwide.
• Managed a team of 10 marketing professionals, overseeing project timelines and budgets to ensure goals were met efficiently.

Education & Training

• MBA, Marketing and Strategy University of Texas, Austin, TX | 2011
• B.A. in Communications University of Colorado, Boulder, CO | 2009

Referees

Available upon request.