CV / English / Brand Strategy Manager

Alex Riviera

  • Address: 45 Market Street, Denver, CO 80122
  • Phone: (555) 123-4567
  • Email: [email protected]

Professional Summary

A strategic and innovative Brand Strategy Manager with over 8 years of experience in brand development, market research, and creative campaign execution. Proven track record of elevating brand presence, enhancing customer engagement, and significantly increasing market share. Possesses a keen understanding of market dynamics and consumer behavior. A strong leader adept at inspiring teams to exceed objectives.

Core Competencies

  • Brand Identity & Positioning
  • Market Research & Consumer Insights
  • Strategic Planning & Execution
  • Campaign Management
  • Cross-Functional Team Leadership
  • Digital Marketing Strategies
  • Data Analysis & Reporting
  • Budget Management

Technologies & Certifications

  • Certified Brand Manager by the Association of International Product Marketing and Management (AIPMM)
  • Proficient in Adobe Creative Suite
  • Experienced in Google Analytics and SEO tools
  • Skilled in CRM software (Salesforce and HubSpot)

Professional Experience

Lead Brand Strategy Manager | ABC Corporation, Denver, CO | Jan 2018 - Present

  • Spearheaded the rebranding initiative, resulting in a 30% increase in market share within the first year.
  • Directed the execution of digital marketing campaigns that boosted web traffic by 40% and significantly enhanced online engagement.

Brand Manager | XYZ Innovations, Austin, TX | Jun 2013 - Dec 2017

  • Developed and implemented strategic plans that increased brand recognition by 25% nationwide.
  • Managed a team of 10 marketing professionals, overseeing project timelines and budgets to ensure goals were met efficiently.

Education & Training

  • MBA, Marketing and Strategy University of Texas, Austin, TX | 2011
  • B.A. in Communications University of Colorado, Boulder, CO | 2009


Available upon request.