CV / English / Content Strategy Manager
Personal Information
- Name: Alex Mercer
- Address: 142 Summit Park Avenue, Springfield, IL, 62704
- Phone: +1 (555) 742-8503
- Email: [email protected]
Objective Statement
Highly innovative and strategic Content Strategy Manager with over 7 years of experience in developing compelling content that engages and retains target audiences. Expert in aligning content initiatives with organizational goals, utilizing analytics to gauge content effectiveness, and leading cross-functional teams to achieve significant ROI. Seeking to leverage expertise in content development, distribution strategies, and digital marketing to drive brand awareness and growth for a forward-thinking company.
Core Competencies
- Strategic Content Planning
- Editorial Leadership
- SEO & Analytics
- Brand Management
- Audience Engagement
- Content Monetization
- Cross-Functional Team Leadership
- Project Management
Technologies & Certifications
- CMS Platforms: WordPress, Joomla, Drupal
- SEO Tools: SEMrush, Ahrefs, Google Analytics
- Certifications: Content Marketing Institute - Certified Content Marketing Strategist, Google Analytics Certified
Professional Experience
Lead Content Strategist, Digital Innovations Inc., Chicago, IL (2017-2023)
- Directed a team of 8 in the development and execution of content strategy, increasing web traffic by 70% within a year.
- Initiated an SEO-driven content strategy that elevated the company blog's search visibility by 60%.
- Spearheaded the content marketing campaigns, resulting in a 150% increase in leads.
Content Manager, TechSphere Media Group, Austin, TX (2015-2017)
- Managed editorial calendar and content distribution across platforms, achieving a 40% increase in audience engagement.
- Led cross-functional teams in the development of multi-channel content, significantly improving brand visibility.
- Conducted analytics and reporting to inform content strategies, driving a 25% improvement in content ROI.
Education & Training
- Master of Arts in Digital Media, University of Chicago, 2015
- Bachelor of Arts in Communications, University of Illinois, 2013
- Workshops & Seminars: Advanced SEO Strategies, Effective Content Marketing, Leadership in the Digital Age
Referees
- Jane Smith | Director of Marketing, Digital Innovations Inc. | [email protected]
- Ethan Roberts | Senior Manager, TechSphere Media Group | [email protected]