CV / English / Content Strategy Manager

Personal Information

  • Name: Alex Mercer
  • Address: 142 Summit Park Avenue, Springfield, IL, 62704
  • Phone: +1 (555) 742-8503
  • Email: [email protected]

Objective Statement

Highly innovative and strategic Content Strategy Manager with over 7 years of experience in developing compelling content that engages and retains target audiences. Expert in aligning content initiatives with organizational goals, utilizing analytics to gauge content effectiveness, and leading cross-functional teams to achieve significant ROI. Seeking to leverage expertise in content development, distribution strategies, and digital marketing to drive brand awareness and growth for a forward-thinking company.

Core Competencies

  • Strategic Content Planning
  • Editorial Leadership
  • SEO & Analytics
  • Brand Management
  • Audience Engagement
  • Content Monetization
  • Cross-Functional Team Leadership
  • Project Management

Technologies & Certifications

  • CMS Platforms: WordPress, Joomla, Drupal
  • SEO Tools: SEMrush, Ahrefs, Google Analytics
  • Certifications: Content Marketing Institute - Certified Content Marketing Strategist, Google Analytics Certified

Professional Experience

Lead Content Strategist, Digital Innovations Inc., Chicago, IL (2017-2023)

  • Directed a team of 8 in the development and execution of content strategy, increasing web traffic by 70% within a year.
  • Initiated an SEO-driven content strategy that elevated the company blog's search visibility by 60%.
  • Spearheaded the content marketing campaigns, resulting in a 150% increase in leads.

Content Manager, TechSphere Media Group, Austin, TX (2015-2017)

  • Managed editorial calendar and content distribution across platforms, achieving a 40% increase in audience engagement.
  • Led cross-functional teams in the development of multi-channel content, significantly improving brand visibility.
  • Conducted analytics and reporting to inform content strategies, driving a 25% improvement in content ROI.

Education & Training

  • Master of Arts in Digital Media, University of Chicago, 2015
  • Bachelor of Arts in Communications, University of Illinois, 2013
  • Workshops & Seminars: Advanced SEO Strategies, Effective Content Marketing, Leadership in the Digital Age