CV / English / Digital Advertising Manager
Personal Information
- Name: Jane Matthews
- Address: 452 Summit Park Avenue, Denver, CO, 80205
- Email: [email protected]
- Phone: (555) 123-4567
Brief
A motivated and innovative Digital Advertising Manager with over 6 years of hands-on experience in managing large-scale digital ad campaigns, optimizing online marketing efforts, and spearheading strategies that significantly increase online presence. Possesses a proven track record of enhancing audience engagement through expert coordination of digital media strategies and a deep understanding of digital analytics.
Core Competencies
- Digital Advertising Campaign Management
- Strategic Planning & Execution
- Audience Segmentation & Targeting
- Budget Management & Cost Optimization
- Content Strategy & SEO
- Performance Analytics & Reporting
- Team Leadership & Project Management
Technologies and Certifications
- Technologies: Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, Adobe Creative Suite
- Certifications: Google Ads Certified, Facebook Blueprint Certified, SEMrush SEO Certification
Professional Experience
Lead Digital Advertising Manager
Digital Innovations Inc., Denver, CO | May 2018 - Present
- Spearheaded a team managing over $2M in annual digital advertising spend, achieving a 40% increase in ROI year-over-year.
- Developed and executed an SEO strategy that led to a 70% increase in organic traffic within one year.
- Managed cross-functional teams to design and implement comprehensive digital advertising campaigns across multiple channels.
Digital Advertising Specialist
Vertex Marketing, Denver, CO | June 2015 - April 2018
- Managed AdWords and Facebook ad campaigns with a monthly budget of $150,000, optimizing CTR and conversion rates by over 50%.
- Collaborated with the content team to tailor ads and promotional material, increasing engagement by 25%.
Education and Training
MBA, Digital Marketing Concentration University of Colorado, Boulder, CO | August 2013 - May 2015
B.A. in Marketing Denver State University, Denver, CO | September 2009 - May 2013
Referees
References available upon request.