CV / English / Director of Content Marketing
Lucas Sterling
Address: 432 Oakwood Terrace, Springfield, IL, 62704 Phone: +1 555-231-3421 Email: [email protected]
A dynamic and results-driven Director of Content Marketing with over 8 years of in-depth experience in leading comprehensive content strategies that amplify brand awareness, drive traffic, and increase conversions. Expert in crafting customized content marketing plans leveraging SEO, social media, and data analytics to achieve business objectives. Passionate about storytelling and proficient in managing cross-functional teams to deliver high-quality content that resonates with diverse audiences.
- Content Strategy Development
- SEO & SEM Expertise
- Social Media Marketing
- Digital Marketing Analytics
- Creative Direction
- Team Leadership & Development
- Brand Management
- Content Optimization
- Market Research & Competitor Analysis
- Budget Management
- Google Analytics Certified
- Proficient in SEMrush, Ahrefs, and Moz
- Certified Content Marketing Specialist
- Experienced in WordPress, Drupal, and Joomla
- Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Director of Content Marketing
TechSolve Solutions, Chicago, IL June 2017 – Present - Led the content marketing team towards increasing web traffic by 150% within the first year through strategic SEO practices. - Developed and implemented a comprehensive content marketing strategy that resulted in a 35% increase in conversion rate. - Oversaw the production of engaging content across different platforms resulting in a 200% increase in social media engagement.
Content Marketing Manager
Innovatech Inc., Chicago, IL March 2015 – May 2017 - Managed a team of content creators and analysts to develop content that achieved top search engine rankings. - Coordinated with the SEO team to optimize content, resulting in a 50% uplift in organic search visibility. - Spearheaded the company’s first influencer marketing campaign, leading to a 20% increase in campaign engagement.
MBA, Marketing and Digital Media University of Illinois at Urbana-Champaign, IL 2011 – 2013
Bachelor of Arts in Communications Illinois State University, Normal, IL 2007 – 2011
References
Available upon request.