CV / English / Director of Marketing Strategy

Samantha Waverly

• Address: 245 Marketing Avenue, Strategy City, VisionLand, 00123
• Phone: +123 456 789
• Email: [email protected]
• LinkedIn: linkedin.com/in/samanthawaverly

Executive Summary

A forward-thinking Director of Marketing Strategy with over 12 years of experience in driving brand growth, developing comprehensive marketing strategies, and leading cross-functional teams in competitive markets. Proven track record of leveraging market research, digital marketing, and creative campaigns to significantly increase brand awareness and revenue. Excels in dynamic, fast-paced environments and is committed to achieving exceptional results.

Core Competencies

• Strategic Planning & Execution
• Brand Management
• Digital Marketing
• Market Research & Analytics
• Cross-Functional Leadership
• Product Development & Launches
• Customer Segmentation
• Budget Management
• Team Building & Leadership

Technologies and Certifications

• Certified Digital Marketing Professional (CDMP)
• Proficient in Google Analytics, SEMrush, HubSpot, and Salesforce
• Familiar with Adobe Creative Suite
• Advanced user of Microsoft Office Suite (Word, Excel, PowerPoint)

Professional Experience

Visionary Enterprises Inc. – Director of Marketing Strategy

May 2015 – Present - Led a team of 20+ marketing professionals to achieve a 40% increase in brand awareness within 2 years. - Developed and executed a digital marketing strategy that resulted in a 150% ROI in the first year. - Initiated market research studies that identified two new customer segments, leading to the launch of products tailored to these groups and a 30% increase in sales.

Innovative Solutions Ltd. – Senior Marketing Manager

June 2009 – April 2015 - Directed the strategic rebranding initiative, which increased market share by 15%. - Managed cross-functional teams to develop and implement marketing campaigns that exceeded sales targets by 25%. - Spearheaded the digital transformation of marketing efforts, enhancing online presence and customer engagement.

Education and Training

• MBA, Marketing & Strategy University of Business and Strategy, VisionLand September 2005 – June 2007

• Bachelor of Arts in Communications Strategy City University, VisionLand September 2001 – June 2005

References

Available upon request.