CV / English / Google Ads Specialist
Personal Information
- Name: Emma Clarke
- Address: 142 Sunshine Blvd, TechCity, Cyberland, 50021
- Phone: +123 456 7890
- Email: [email protected]
Brief
A passionate and driven Google Ads Specialist with over 4 years of experience in managing large-scale pay-per-click (PPC) campaigns. Exceptional at analyzing data, optimizing ad spend, and increasing ROI for diverse industries. Adept at Google Analytics, keyword research, and crafting compelling ad copy. Proactively stays ahead of digital marketing trends to maximize campaign success.
Core Competencies
- PPC Campaign Management
- Google Ads & Analytics
- Keyword Research & Analysis
- Conversion Optimization
- Budget Management
- A/B Testing
- Data Analysis & Reporting
- SEO Best Practices
- Team Collaboration
Technologies and Certifications
- Platforms: Google Ads, Bing Ads, Facebook Ads Manager
- Tools: Google Analytics, SEMrush, Ahrefs, MOZ
- Certifications: Google Ads Certified, Google Analytics Certified Professional
Professional Experience
Senior Google Ads Specialist, Digital Dreams Ltd.
April 2020 - Present - Led a team in managing PPC campaigns with budgets over $1M annually. - Achieved a 30% increase in ROI across all managed campaigns in 2021. - Implemented successful keyword optimization strategies that reduced overall ad spend by 20%.
Google Ads Analyst, Marketing Mavericks Inc.
June 2018 - March 2020 - Managed and optimized over 50+ Google Ads accounts, significantly improving campaign performance. - Conducted in-depth competitor analysis to identify and target high-value keywords. - Collaborated with the SEO team to align PPC campaigns with organic search strategies.
Education and Training
- Bachelor of Science in Marketing, University of Digital Arts September 2014 - June 2018
- Google Ads Certification Course, Google Skillshop August 2018
- Advanced Google Analytics Training, Google Analytics Academy July 2019
Referees
Available upon request.