CV / English / Head of Growth Marketing

Lily Anderson

Email: [email protected]

Location: San Francisco, CA

LinkedIn: linkedin.com/in/lilyanderson

Phone: (123) 456-7890

Brief

Dynamic and results-oriented Head of Growth Marketing with over 8 years of experience in digital marketing, with a proven track record of implementing successful growth strategies that increase brand awareness, customer acquisition, and revenue. Expert in leveraging data-driven marketing techniques and technologies across various digital platforms to achieve business objectives. Skilled in leading cross-functional teams to exceed marketing goals.

Core Competencies

• Growth Strategy Development
• Data Analysis & Insight Generation
• SEO/SEM & Content Marketing
• Marketing Automation Tools
• User Acquisition & Retention
• A/B Testing & Conversion Optimization
• Budget Management & ROI Optimization
• Team Leadership & Development

Technologies and Certifications

• Technologies: Google Analytics, SEMrush, HubSpot, Salesforce, AdWords, Facebook Ads
• Certifications: Google Analytics Certified, HubSpot Inbound Marketing Certified, Facebook Blueprint Certified

Professional Experience

XYZ Corporation, San Francisco, CA

Head of Growth Marketing

July 2018 - Present

• Led the growth marketing team to achieve a 150% increase in customer acquisition over two years.
• Managed a multi-million dollar marketing budget, optimizing for best ROI across all digital channels.
• Developed and executed a comprehensive SEO strategy that increased organic search traffic by 200%.
• Implemented a data-driven experimentation framework that increased conversion rates by 30% across key customer journeys.

ABC Tech, Seattle, WA

Senior Digital Marketing Manager

May 2015 - June 2018

• Directed digital marketing campaigns that resulted in a 120% increase in leads year-over-year.
• Oversaw the deployment of marketing automation solutions that improved lead nurturing processes and increased sales by 25%.
• Managed cross-functional teams to launch targeted advertising campaigns, achieving a significant increase in market share.

Education and Training

• MBA, Marketing Concentration, Stanford University, Stanford, CA
• B.A. in Communications, University of California, Berkeley, CA

Referees

Available upon request.