CV / English / SEM (Search Engine Marketing) Manager
Alex Martin
- Phone: +1 (555) 123-4567
- Email: [email protected]
- Address: 345 Digital Way, Tech City, CA 94201
Dynamic and results-oriented SEM (Search Engine Marketing) Manager with over 8 years of dedicated experience in developing effective online marketing strategies, overseeing ad campaigns, and optimizing search engine presence to maximize ROI. Adept at data analysis, keyword research, and leading cross-functional teams to achieve ambitious performance goals.
- Strategic Planning & Execution
- PPC Campaign Management
- SEO & SEM Best Practices
- Budget Management & Allocation
- Analytical & Data-Driven Decision Making
- Team Leadership & Collaboration
- Technologies: Google Ads, Bing Ads, SEMrush, Google Analytics, AdWords Editor
- Certifications: Google Ads Certified, Bing Ads Accredited Professional, SEMrush Certification
Lead SEM Manager
Digital Horizons Marketing Firm, Tech City, CA April 2018 – Present - Spearheaded a team of 5 SEM specialists; managed campaigns with a combined monthly budget of over $500k. - Improved client Google Ads account performance, achieving an average of 35% increase in ROI across all managed accounts within the first year. - Conducted comprehensive keyword research that decreased bid costs by 20% while maintaining ad position and visibility.
SEM Specialist
Innovatech Solutions, New Tech City, NY July 2015 – March 2018 - Managed and optimized SEM campaigns, including keyword selection, ad creation, and bidding strategies. - Collaborated with the SEO team to align SEM strategies, enhancing overall search visibility by 25%. - Implemented A/B testing for ad copy and landing pages, improving CTR by 15%.
MSc in Digital Marketing, New York University, NY September 2013 – June 2015
BSc in Marketing, California State University, CA September 2009 – June 2013
References
Jessica Clarke Senior Marketing Director Innovatech Solutions Email: [email protected]
Daniel Rivera Head of Digital Marketing Digital Horizons Marketing Firm Email: [email protected]