CV / English / VP of Digital Strategy
Personal Information
Name: Alexia Marten Address: 548 Innovation Drive, Techville, TX, 75001 Phone: (555) 123-4567 Email: [email protected]
Brief
A visionary and results-driven Vice President of Digital Strategy with over 15 years of experience in leading digital transformation projects for globally recognized brands. Proficient in designing and implementing effective digital strategies to enhance brand presence, increase customer engagement, and drive revenue growth. Known for a data-driven approach and an exceptional ability to work cross-functionally with sales, marketing, and IT teams to achieve business goals.
Core Competencies
- Digital Transformation Leadership
- Strategic Planning & Execution
- Brand Development & Omni-channel Marketing
- Data Analytics & Consumer Insights
- E-commerce Optimization
- SEO & Content Strategy
- Stakeholder Engagement
- Agile & Scrum Methodologies
Technologies and Certifications
- Platforms: Magento, Salesforce, Adobe Experience Manager
- Tools: Google Analytics, SEMrush, Tableau
- Certifications: Google Analytics Certified, Certified ScrumMaster (CSM), Digital Marketing Institute Certified Digital Marketing Professional
Professional Experience
Digital Strategy Director TechSolutions Inc., New York, NY January 2015 - Present - Led digital transformation projects, increasing annual revenue by 30%. - Designed and executed an SEO and content marketing strategy that improved organic search traffic by 40%. - Managed a team of 20, including digital marketers, designers, and developers, to deliver projects on time and under budget.
Senior Digital Marketing Manager Innovatech Ltd., Los Angeles, CA June 2009 - December 2014 - Developed and implemented a comprehensive digital marketing strategy, resulting in a 25% increase in lead generation. - Overhauled the e-commerce platform, leading to a 50% increase in online sales. - Spearheaded a cross-functional team to create a groundbreaking digital customer experience.
Education and Training
Master of Business Administration (MBA), Marketing University of California, Berkeley, CA Graduated: June 2009
Bachelor of Science in Information Technology Texas Tech University, Lubbock, TX Graduated: May 2005
Referees
Available upon request.