CV / English / E-commerce Content Manager
Alessandra Martinez
- Email: [email protected]
- Phone: +1 (555) 123-4567
- Address: 456 Digital Road, Techville, TX, 78901
Professional Summary
Detail-oriented and innovative E-commerce Content Manager with over 5 years of experience in managing online platforms, enhancing product visibility, and engaging users through compelling content. Proven track record in driving sales and traffic growth, adept at team management, and proficient in leveraging cutting-edge technologies to optimize e-commerce operations.
Core Competencies
- Content Strategy & Development
- SEO & SEM Techniques
- User Engagement & Retention
- Analytics & Performance Monitoring
- Product Listing Optimization
- Team Leadership & Collaboration
- E-commerce Marketing Strategies
- Budget Management
Technologies & Certifications
- CMS Platforms: WordPress, Shopify, Magento
- SEO Tools: SEMrush, Ahrefs, Google Analytics
- Certifications: Google Analytics Certified, Content Marketing Institute Certification
Professional Experience
Senior E-commerce Content Manager
Digital E-Shop Inc., Techville, TX June 2018 - Present - Spearheaded the redevelopment of the e-commerce platform, resulting in a 40% increase in user engagement. - Led a team of content creators to produce SEO-optimized product descriptions, blogs, and promotional materials, growing organic traffic by 35%. - Implemented A/B testing for product pages, increasing conversion rates by 20%.
E-commerce Content Specialist
TechGadgets Co., Austin, TX July 2015 - May 2018 - Managed content across all online platforms, ensuring consistency and brand alignment. - Coordinated with the SEO team to optimize content, achieving top-ranking positions for key product categories. - Contributed to the development of a user feedback loop, significantly improving product listings based on customer insights.
Education & Training
Master of Science in Digital Marketing University of Online Education, Expected Completion 2023
Bachelor of Arts in Communication Studies State University, Techville, TX, Graduated 2015
Workshops: Advanced SEO Techniques, Content Marketing World Conference 2019
Referees
Available upon request.