CV / English / Email Marketing Manager
Personal Information
- Address: 445 Email Avenue, Marketland, MA 02139
- Phone: (123) 456-7890
- Email: [email protected]
Brief
A proficient Email Marketing Manager with over 6 years of experience in crafting compelling email campaigns that engage, retain, and convert audiences across various sectors. Adept at leveraging customer data for personalized marketing, optimizing email strategies for maximum impact, and leading teams to deliver innovative email initiatives. Recognized for exceptional creativity, strategic thinking, and a data-driven approach to achieving remarkable ROI.
Core Competencies
- Email Campaign Management
- Audience Segmentation
- Data Analysis & Reporting
- A/B Testing
- Performance Optimization
- Creative Content Creation
- Market Research & Trends
- Team Leadership
Technologies and Certifications
- Email Marketing Platforms: MailChimp, Constant Contact, SendGrid
- Analytics Tools: Google Analytics, Tableau
- CRM Systems: Salesforce, HubSpot
- Certifications: Certified Email Marketing Professional (CEMP), Google Analytics Certification
Professional Experience
Lead Email Marketing Manager - Market Innovations Inc., Boston, MA
March 2018 - Present
- Spearheaded a team in the development and execution of email campaigns that contributed to a 25% increase in the customer retention rate.
- Implemented targeted email segmentation strategies which boosted conversion rates by 30%.
- Led the analytics team in tracking, analyzing, and reporting on campaign performance, leading to a 15% increase in email-driven revenue.
Email Marketing Specialist - Creative Solutions, New York, NY
June 2015 - February 2018
- Designed and managed over 200+ email marketing campaigns, significantly increasing the engagement rates by 20%.
- Conducted extensive A/B testing to optimize email performance, resulting in a 35% increase in open and click-through rates.
- Collaborated with cross-functional teams to align email marketing strategies with overall business goals.
Education and Training
- MBA in Marketing, University of New York, NY Graduated: May 2015
- Bachelor of Science in Communication, University of Massachusetts, MA Graduated: May 2013
- Workshops: Advanced Email Marketing Strategies, Data-Driven Marketing Decisions
Referees
Available upon request.