CV / English / Pay-Per-Click (PPC) Manager
Alex Rivera
- Address: 425 Digital Lane, TechVille, TX 75001
- Phone: (123) 456-7890
- Email: [email protected]
Dynamic PPC Manager with over 5 years of experience in driving customer acquisition and revenue growth through strategic paid search campaigns. Adept at analyzing data, identifying trends, and optimizing PPC campaigns to achieve maximum ROI. Proven track record in managing large budgets, leading cross-functional teams, and implementing innovative strategies to enhance campaign performance.
- Strategic Planning & Execution
- Budget Management & Allocation
- Data Analysis & Reporting
- Campaign Optimization
- Team Leadership & Collaboration
- A/B Testing & Conversion Rate Optimization
- Keyword Research & Bid Management
- Customer Acquisition & Retention Strategies
- Platforms: Google Ads, Bing Ads, Facebook Ads, LinkedIn Advertising
- Tools: SEMrush, Google Analytics, Moz, Ahrefs
- Certifications: Google Ads Certified, Bing Ads Accredited Professional, Facebook Blueprint Certified
PPC Manager - Digital Growth Solutions, Inc. (Jan 2019 - Present)
- Spearheaded the management of PPC campaigns with a monthly budget of over $200k, resulting in a 40% increase in ROI.
- Led a team of 4 PPC specialists, fostering an environment of continuous improvement and innovation.
- Implemented advanced keyword research strategies that reduced cost-per-acquisition (CPA) by 25%.
PPC Specialist - MarketReach Analytics, LLC (May 2017 - Dec 2018)
- Managed a portfolio of PPC accounts across various industries, consistently achieving targets for clicks, conversions, and ROI.
- Developed and executed A/B testing strategies for ad copy and landing pages, leading to a 15% improvement in conversion rates.
- Conducted comprehensive competitor analysis to inform strategic adjustments in campaign tactics.
Master of Science in Digital Marketing
University of Marketing Excellence, TX (2015 - 2017)
Bachelor of Arts in Business Administration
TechVille University, TX (2011 - 2015)
Continuous Learning:
- Regular attendee of the PPC Hero Conference and Google Marketing Live.
- Completed various online courses focused on advanced PPC tactics and strategies.
Available upon request.