CV / English / Search Engine Marketing (SEM) Manager
Personal Information
- Name: Emily Carter
- Email: [email protected]
- Phone: +123 456 7890
- Address: 789 Marketing Ave, Digital City, Webstate 12345
Professional Summary
A results-driven Search Engine Marketing (SEM) Manager with over 5 years of experience in planning, implementing, and managing SEM strategies. Proven track record of increasing traffic and reducing costs while maximizing ROI. Excellent analytical and leadership skills, with a passion for staying on top of search engine algorithms and digital marketing trends.
Core Competencies
- SEM Strategy Development
- PPC Campaign Management
- SEO & SEM Synergies
- Budget Management & Cost Optimization
- Data Analysis & Reporting
- Team Leadership & Training
- Google Analytics & AdWords Mastery
- Trend Forecasting & Market Research
Technologies and Certifications
- Certifications: Google Ads Certification, Google Analytics Certified Professional
- Tools: Google Ads, SEMrush, Ahrefs, Moz, Google Analytics, Bing Ads
Professional Experience
SEM Manager Digital Horizons, Webstate June 2018 - Present
- Led an SEM team to plan, implement, and manage comprehensive SEM campaigns, resulting in a 40% increase in qualified traffic.
- Managed budgets exceeding $500k, optimizing for cost-per-acquisition (CPA) and increasing ROI by 30%.
- Collaborated with cross-functional teams to align SEM strategies with overall marketing goals.
SEM Specialist Tech Innovations, TechTown January 2016 - May 2018
- Oversaw and optimized PPC campaigns across multiple search engines, achieving a 20% reduction in CPA.
- Conducted thorough keyword research and competition analysis to inform SEM strategies.
- Prepared detailed monthly performance reports, highlighting successes and areas for improvement.
Education and Training
- Master of Business Administration (MBA), Marketing Concentration University of Digital Sciences, 2015
- Bachelor of Science in Marketing Digital Marketing College, 2013
Referees
Available upon request.