CV / English / PPC Specialist
Alex Mercer
123 Digital Lane, AdTown, WebState, 45678 Email: [email protected] | Phone: (123) 456-7890
Dynamic and results-oriented PPC Specialist with over 5 years of experience in designing, implementing, and managing successful pay-per-click campaigns. Adept at keyword research, ad creation, and analytics, with a proven record of boosting web traffic and revenue for diverse industries. Dedicated to maximizing ROI through strategic bid management, A/B testing, and data-driven adjustments.
Core Competencies
- PPC Campaign Management
- Google Ads & Bing Ads
- Facebook & Instagram Advertising
- Keyword Research & Optimization
- Conversion Rate Optimization (CRO)
- A/B Testing & Analytics
- ROI Analysis
- SEO Strategies
- Team Leadership & Training
Technologies & Certifications
- Google Ads Certified
- Facebook Blueprint Certified
- Experienced with SEMrush & Ahrefs
- Proficient in Google Analytics & Google Tag Manager
- Familiar with Adobe Creative Suite
- Microsoft Excel Expert
Professional Experience
Senior PPC Specialist Digital Dynamics Inc., WebState January 2019 - Present - Managed a portfolio of 30+ PPC accounts across Google and Bing, leading to a 25% average increase in ROI. - Developed and implemented PPC strategies for Facebook and Instagram, resulting in a 40% growth in social media-driven sales. - Conducted comprehensive keyword research to refine ad targeting, achieving a 15% reduction in ad spend waste.
PPC Analyst MarketMovers Agency, AdTown June 2016 - December 2018 - Optimized and managed 50+ Google Ads accounts, increasing clients' average click-through rate (CTR) by 20%. - Collaborated with the content team to create compelling ad copy and landing pages. - Utilized Google Analytics to monitor campaign performance and identify areas for improvement.
Education & Training
Bachelor of Science in Marketing University of WebState, AdTown Graduated: May 2016
Google Ads Certification Google Skillshop Obtained: July 2016
Facebook Blueprint Certification Facebook Obtained: September 2016
Referees
Available upon request.
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