CV / English / PPC Specialist

Alex Mercer

123 Digital Lane, AdTown, WebState, 45678 Email: [email protected] | Phone: (123) 456-7890

Dynamic and results-oriented PPC Specialist with over 5 years of experience in designing, implementing, and managing successful pay-per-click campaigns. Adept at keyword research, ad creation, and analytics, with a proven record of boosting web traffic and revenue for diverse industries. Dedicated to maximizing ROI through strategic bid management, A/B testing, and data-driven adjustments.

Core Competencies

• PPC Campaign Management
• Google Ads & Bing Ads
• Facebook & Instagram Advertising
• Keyword Research & Optimization
• Conversion Rate Optimization (CRO)
• A/B Testing & Analytics
• ROI Analysis
• SEO Strategies
• Team Leadership & Training

Technologies & Certifications

• Google Ads Certified
• Facebook Blueprint Certified
• Experienced with SEMrush & Ahrefs
• Proficient in Google Analytics & Google Tag Manager
• Familiar with Adobe Creative Suite
• Microsoft Excel Expert

Professional Experience

Senior PPC Specialist Digital Dynamics Inc., WebState January 2019 - Present - Managed a portfolio of 30+ PPC accounts across Google and Bing, leading to a 25% average increase in ROI. - Developed and implemented PPC strategies for Facebook and Instagram, resulting in a 40% growth in social media-driven sales. - Conducted comprehensive keyword research to refine ad targeting, achieving a 15% reduction in ad spend waste.

PPC Analyst MarketMovers Agency, AdTown June 2016 - December 2018 - Optimized and managed 50+ Google Ads accounts, increasing clients' average click-through rate (CTR) by 20%. - Collaborated with the content team to create compelling ad copy and landing pages. - Utilized Google Analytics to monitor campaign performance and identify areas for improvement.

Education & Training

Bachelor of Science in Marketing University of WebState, AdTown Graduated: May 2016

Google Ads Certification Google Skillshop Obtained: July 2016

Facebook Blueprint Certification Facebook Obtained: September 2016

Referees

Available upon request.