CV / English / Paid Search Manager
Personal Information
- Name: Alexander Hamilton
- Email: [email protected]
- Phone: (555) 123-4567
- Address: 456 Digital Drive, Marketing City, MC 12345
Brief
A results-driven Paid Search Manager with over 5 years of experience in strategizing and executing PPC campaigns across various platforms. Proficient in analyzing data to optimize campaign performance and budget allocation for maximum ROI. Recognized for improving brand visibility and contributing to significant growth in digital traffic and sales.
Core Competencies
- PPC Campaign Management
- SEO/SEM Strategies
- Google AdWords & Bing Ads
- Data Analysis & Reporting
- Budget Management
- Team Leadership & Training
- A/B Testing & Conversion Optimization
Technologies and Certifications
- Platforms: Google AdWords, Bing Ads, Facebook Ads Manager
- Tools: SEMrush, Google Analytics, Adobe Analytics
- Certifications: Google Ads Certified, Bing Ads Accredited Professional
Professional Experience
Digital Marketing Agency, New York — Paid Search Manager
January 2018 - Present - Led a team of PPC specialists to plan and execute digital advertising campaigns across Google AdWords, Bing, and social media platforms, managing a budget of over $1M annually. - Optimized campaign structures,keyword lists, and ad copy to improve CTR by 30% and conversion rate by 25%. - Collaborated with the analytics team to develop comprehensive performance reports, leading to a 20% increase in campaign efficiency.
Online Retail Company, New York — PPC Specialist
June 2015 - December 2017 - Managed, created, and optimized PPC campaigns across Google AdWords and Bing Ads, focusing on maximizing ROI. - Conducted A/B testing for ad copy and landing pages, resulting in a 15% uplift in conversions. - Coordinated with the sales and marketing teams to align PPC campaigns with promotional events and product launches.
Education and Training
- Master of Science in Digital Marketing, University of Online, Expected 2023
- Bachelor of Science in Marketing, State University, New York, 2015
- Certifications: Google Ads Certified, Bing Ads Accredited Professional
Referees
Available upon request.