CV / English / SEM Specialist
Alex Mercer
Email: [email protected] Phone: +123-456-7890 Address: 456 Digital Way, Marketingville, MT 12345
Dedicated and results-oriented SEM Specialist with over 6 years of experience in designing, implementing, and optimizing search engine marketing campaigns. Proven track record of increasing web traffic and enhancing brand visibility through skillful use of PPC, SEO, and data analytics. Proficient in managing budgets, crafting compelling ad copy, and conducting in-depth keyword and competitor analysis to drive successful marketing strategies.
- PPC Campaign Management
- SEO & SEM Strategies
- Keyword Research & Analysis
- Google Ads & Bing Ads Proficiency
- Data Analysis & Reporting
- A/B Testing
- Budget Management
- Content Strategy
- Conversion Rate Optimization
- Google Analytics Certified
- Google Ads Certified
- Proficient in SEMrush, Ahrefs, and Moz
- Experienced with Microsoft Excel and Google Sheets
- Basic HTML/CSS Knowledge
- Salesforce and HubSpot CRM
Lead SEM Specialist
Digital Growth Agency, New York, NY March 2019 - Present - Led a team of 4 SEM professionals, managing a portfolio of 20+ clients across different industries. - Crafted and optimized PPC campaigns that resulted in an average increase of 150% in quality web traffic for clients. - Managed annual PPC budgets totaling over $2M, achieving an average ROI of 4:1 across all campaigns.
SEM Analyst
Online Innovations Inc., San Francisco, CA July 2015 - February 2019 - Collaborated with SEO and content teams to integrate SEM strategies, increasing overall web visibility by 200%. - Conducted continuous A/B testing, improving ad click-through-rates by an average of 30%. - Utilized Google Analytics and other data analysis tools to refine keyword strategies and bid management, enhancing campaign performance.
Master of Science in Digital Marketing
State University, Marketingville, MT 2013 - 2015
Bachelor of Arts in Advertising
Modern University, Creative City, NY 2009 - 2013
Marcus Thompson
Director of Marketing, Digital Growth Agency Email: [email protected] Phone: +1123-456-7890
Sarah Lin
Senior Marketing Manager, Online Innovations Inc. Email: [email protected] Phone: +1234-567-8901