CV / English / Search Engine Marketing Manager
Personal Information
- Name: Michael Tanner
- Address: 720 Marketing Drive, AdLand, DS 40302
- Email: [email protected]
- Phone: +1 555-4032-123
Objective
Dynamic and results-oriented Search Engine Marketing (SEM) Manager with over 7 years of experience in planning, implementing, and managing comprehensive SEM strategies. Proven track record in enhancing website visibility, driving increased lead generation, and significantly improving conversion rates. Adept in coordinating with cross-functional teams to ensure the success of online marketing campaigns. Seeking to leverage expertise in a challenging environment to drive online marketing success.
Core Competencies
- SEM Strategy Planning
- PPC Campaign Management
- SEO and SEM Analytics
- Conversion Optimization
- Budget Management
- Team Leadership and Training
- Google Ads & Bing Ads
- A/B and Multivariate Testing
- Cross-functional Collaboration
Technologies & Certifications
- Advertising Platforms: Google Ads, Bing Ads, Facebook Ads Manager
- SEO Tools: SEMrush, Moz, Ahrefs
- Analytics & Data: Google Analytics, Tableau
- Certifications: Google Ads Certified, Bing Ads Accredited Professional, Facebook Blueprint Certified
Professional Experience
SEM Manager - Digitech Solutions, Austin, TX
June 2019 - Present - Led a team of 5 SEM specialists to achieve a 40% increase in qualified leads through targeted PPC campaigns. - Managed an annual SEM budget of $1.2M, optimizing for efficiency and ROI. - Developed and implemented comprehensive SEM strategies that increased website traffic by over 50%.
SEM Specialist - Online Innovations Inc., San Francisco, CA
April 2016 - May 2019 - Executed SEM campaigns across Google Ads and Bing, improving ad spend efficacy by 30%. - Utilized A/B testing to enhance ad copy and landing pages, resulting in a 25% improvement in CTR. - Analyzed campaign performance using Google Analytics, adjusting strategies to maximize conversions.
Education & Training
- Master of Science in Marketing, University of California, Berkeley, 2016
- Bachelor of Science in Business Administration, California State University, Long Beach, 2014
Referees
Jane Smith Director of Marketing, Digitech Solutions Email: [email protected] Phone: +1 555-2345-678
David Lee Senior SEM Specialist, Online Innovations Inc. Email: [email protected] Phone: +1 555-9876-543