CV / English / Search Engine Marketing (SEM) Specialist

Cassandra Lee

• Email: [email protected]
• Phone: +1 (555) 123-4567
• Address: 245 Marketing Avenue, Digital City, Webland, 12345

Dynamic and results-oriented Search Engine Marketing (SEM) Specialist with over 5 years of experience in developing and executing innovative pay-per-click (PPC) campaigns and strategies across a variety of platforms including Google Ads, Bing Ads, and social media advertising. Adept at analyzing trends, optimizing campaigns, and increasing ROI. Committed to leveraging analytics to drive successful marketing strategies and achieve business goals.

Core Competencies

• SEM Campaign Management
• Keyword Research and Analysis
• PPC Strategy and Execution
• Google Analytics and Google Ads Certified
• Strong Analytical and Reporting Skills
• ROI Optimization
• A/B Testing and Landing Page Optimization
• SEO Knowledge
• Ad Copywriting

Technologies and Certifications

• Google Ads Certified
• Google Analytics Certified
• Experienced in SEMRush, Ahrefs, Moz
• Proficient in Microsoft Excel, PowerBI for data analysis
• Working knowledge of HTML, CSS for landing page optimization

Professional Experience

SEM Specialist | Digital Waves Marketing Agency June 2018 – Present - Led a team of 4 in developing and implementing SEM strategies that increased clients' traffic by 120%. - Managed PPC budgets across multiple accounts, optimizing for a combined spend of over $500,000 annually with a consistent 15% increase in ROI. - Conducted comprehensive keyword research and analysis to enhance campaign performance. - Created and optimized ad copy and landing pages, resulting in a 25% improvement in conversion rates.

Digital Marketing Coordinator | Tech Innovations Inc. January 2016 – May 2018 - Coordinated and executed digital marketing campaigns across SEM, SEO, and social media platforms, achieving an overall 30% growth in online presence. - Utilized analytics to adjust strategies in real-time, improving campaign outcomes. - Assisted in developing marketing budgets, ensuring efficient allocation of resources.

Education and Training

• Bachelor of Science in Marketing, University of Digital Innovations, Graduated 2015
• Google Ads Certification, Google, 2016
• Google Analytics Certification, Google, 2017

Referees

Alex Martinez Senior SEM Manager, Digital Waves Marketing Agency Email: [email protected] Phone: +1 (555) 987-6543

Jordan Smith Former Supervisor, Tech Innovations Inc. Email: [email protected] Phone: +1 (555) 678-1234