CV / English / SEM Manager

Contact Information

  • Name: Steven Marsden
  • Address: 442 Windy Lane, Digital City, Webstate, 90001
  • Phone: (123) 456-7890
  • Email: [email protected]


A results-driven SEM Manager with over 5 years of experience in deploying successful marketing strategies, optimizing search engine presence, and improving conversion rates. Proven track record in managing substantial advertising budgets, leading cross-functional teams, and achieving significant ROIs. Equipped with a deep understanding of analytics, keyword research, and campaign management tools.

Core Competencies

  • Search Engine Marketing Strategies
  • PPC Campaign Management
  • SEO and SEM Integration
  • Google Ads & Bing Ads Expertise
  • Data Analysis & Reporting
  • Budget Planning & Management
  • A/B Testing & Conversion Optimization
  • Team Leadership & Project Management

Technologies and Certifications

  • Platforms: Google Ads, Bing Ads, Facebook Ads Manager
  • Tools: SEMrush, Ahrefs, Google Analytics, Adobe Analytics
  • Certifications: Google Ads Certified, Bing Ads Accredited Professional, HubSpot Content Marketing Certification

Professional Experience

SEM Manager - Digital Horizons Ltd.

March 2019 - Present - Led a team of 4 SEM specialists; Managed $2M+ advertising budget annually. - Achieved a 30% increase in ROI through strategic keyword bidding and ad copy optimization. - Spearheaded the integration of SEO and SEM, resulting in a 25% uplift in organic traffic.

SEM Analyst - MarketGenics Inc.

July 2015 - February 2019 - Conducted comprehensive keyword research and analysis to support campaign targets. - Managed PPC campaigns across Google and Bing, optimizing for CPA and maximizing visibility. - Collaborated with the content team to align ad messaging with landing page content, enhancing conversion rates by 20%.

Education and Training

  • MSc Marketing and Strategy Warwick Business School, University of Warwick, UK 2013 - 2015
  • BSc Business Administration University of California, Berkeley, CA 2009 - 2013


Available upon request.