CV / English / SEM Manager

Contact Information

• Name: Steven Marsden
• Address: 442 Windy Lane, Digital City, Webstate, 90001
• Phone: (123) 456-7890
• Email: [email protected]

Brief

A results-driven SEM Manager with over 5 years of experience in deploying successful marketing strategies, optimizing search engine presence, and improving conversion rates. Proven track record in managing substantial advertising budgets, leading cross-functional teams, and achieving significant ROIs. Equipped with a deep understanding of analytics, keyword research, and campaign management tools.

Core Competencies

• Search Engine Marketing Strategies
• PPC Campaign Management
• SEO and SEM Integration
• Google Ads & Bing Ads Expertise
• Data Analysis & Reporting
• Budget Planning & Management
• A/B Testing & Conversion Optimization
• Team Leadership & Project Management

Technologies and Certifications

• Platforms: Google Ads, Bing Ads, Facebook Ads Manager
• Tools: SEMrush, Ahrefs, Google Analytics, Adobe Analytics
• Certifications: Google Ads Certified, Bing Ads Accredited Professional, HubSpot Content Marketing Certification

Professional Experience

SEM Manager - Digital Horizons Ltd.

March 2019 - Present - Led a team of 4 SEM specialists; Managed $2M+ advertising budget annually. - Achieved a 30% increase in ROI through strategic keyword bidding and ad copy optimization. - Spearheaded the integration of SEO and SEM, resulting in a 25% uplift in organic traffic.

SEM Analyst - MarketGenics Inc.

July 2015 - February 2019 - Conducted comprehensive keyword research and analysis to support campaign targets. - Managed PPC campaigns across Google and Bing, optimizing for CPA and maximizing visibility. - Collaborated with the content team to align ad messaging with landing page content, enhancing conversion rates by 20%.

Education and Training

• MSc Marketing and Strategy Warwick Business School, University of Warwick, UK 2013 - 2015
• BSc Business Administration University of California, Berkeley, CA 2009 - 2013

Referees

Available upon request.