CV / English / Strategic Market Analyst
Tonya M. Riviera
Location: 4521 Echo Lane, Grand Rapids, MI 49503
Phone: (616) 555-0198
Email: [email protected]
Professional Summary
Dynamic and detail-oriented Strategic Market Analyst with over 5 years of experience in delivering actionable insights, comprehensive market evaluations, and competitive analyses. Proven track record of enhancing market positioning, identifying emerging trends, and contributing to strategic decision-making processes. Adept at synthesizing complex data into clear, impactful strategies and fostering collaborations across teams to drive business growth.
Core Competencies
- Market Trend Analysis
- Competitive Intelligence
- Strategic Planning & Execution
- Data Visualization & Reporting
- Quantitative & Qualitative Research
- Team Leadership & Collaboration
- Stakeholder Engagement
- Problem Resolution
Technologies & Certifications
- Technologies: Advanced proficiency in Google Analytics, SPSS, Microsoft Excel (incl. Pivot Tables & VLookup), SQL, Tableau, and Salesforce CRM
- Certifications: Certified Market Analyst (CMA), Google Analytics Individual Qualification
Professional Experience
Market Analyst Global Insights Inc., New York, NY March 2018 - Present - Spearheaded market research projects that contributed to a 15% increase in market share for key product lines. - Developed and maintained competitive intelligence dashboard that improved decision-making speed by 20%. - Collaborated with cross-functional teams to implement strategic marketing initiatives, increasing customer engagement by 25%.
Junior Market Analyst TechSolutions Group, Chicago, IL January 2016 - February 2018 - Assisted in the analysis of market trends and consumer behavior for technology products. - Supported senior analysts in the preparation of reports and presentations for executive leadership. - Contributed to the improvement of data collection methods, resulting in a 10% increase in data accuracy.
Education & Training
Master of Business Administration (MBA), Marketing University of Michigan, Ann Arbor, MI Graduated: May 2015
Bachelor of Science in Marketing Michigan State University, East Lansing, MI Graduated: May 2013
Referees
Jenna M. Hays Director of Marketing Global Insights Inc. Email: [email protected] Phone: (212) 555-0173
Marcus L. Reed Senior Market Analyst TechSolutions Group Email: [email protected] Phone: (312) 555-0921