CV / English / Web Analytics Manager
Person Info
Name: Alex Riviera Address: 2458 Digital Way, Techville, TX 78701 Phone: (555) 123-4567 Email: [email protected]
Brief
A skilled and dedicated Web Analytics Manager with over 7 years of experience in analyzing online user behavior, traffic, and conversions to inform strategic web development and content strategies. Proven expertise in leveraging data analytics to drive significant improvements in web performance and user engagement. Adept at leading analytics teams, managing stakeholder expectations, and translating complex data sets into actionable insights.
Core Competencies
- Web Analytics & Metrics Interpretation
- A/B Testing and Conversion Rate Optimization
- SEO & SEM Strategies
- User Behavior Analysis & Customer Journey Mapping
- Data Visualization & Reporting
- Cross-functional Team Leadership
- Strategic Planning & Implementation
- Budget Management & Resource Allocation
Technologies and Certifications
- Analytics Tools: Google Analytics, Adobe Analytics, Heatmap Tools
- SEO Tools: SEMRush, Moz, Ahrefs
- Data Visualization: Tableau, Google Data Studio
- Certifications: Google Analytics Individual Qualification, Adobe Certified Expert in Analytics
Professional Experience
Web Analytics Manager, Digital Horizons Inc., Techville, TX April 2018 - Present - Led a team of analysts to monitor, report, and analyze website performance. - Implemented effective SEO strategies, improving organic search rankings. - Developed and managed A/B testing projects, increasing conversion rates by 25%.
Web Analyst, Online Innovations Ltd., Digital City, CA June 2015 - March 2018 - Conducted comprehensive website analytics, identifying key areas for improvement. - Collaborated with the content team to optimize web pages for higher engagement.
Education and Training
Master of Science in Information Systems, University of Techville, TX Graduated May 2015
Bachelor of Science in Computer Science, State University of Digital Arts, CA Graduated August 2013
Continuing Professional Development: - Participated in yearly SEO and Analytics conferences. - Completed online courses in data visualization and advanced web analytics.
Referees
Jordan Micheals Director of Marketing, Digital Horizons Inc. Email: [email protected] Phone: (555) 987-6543
Samantha Lee Senior Web Analyst, Online Innovations Ltd. Email: [email protected] Phone: (555) 654-3210